Ever walk into a restaurant and find it was just too noisy? Don’t worry, you are not alone. While most diners like a little buzz, soft music perhaps, or a cacophony of low conversations, most of us hate loud bands, loud crowds, and the din of too much noise. A big part of the problem is the architecture favored by many restaurants that favor bare walls and floors, few or no booths, and open kitchens. So if remodeling is in your future, keep in mind that "acoustics are always of paramount importance in a restaurant," Jeremy King, who owns several of London's most fashionable restaurants with his business partner, Chris Corbin, tells BloombergBusiness.com. "They determine the balance between the attractive buzz of a desirable ambience and the clattering cacophony of sound that soon alienates anyone over 30. It is one of the first considerations we make when designing a restaurant." It should be one of yours as well.
For the ninth consecutive quarter IHOP is reporting significant growth, most recently more than 6%, Nation's Restaurant News reports. Owned by DineEquity, which also operates Applebee's, IHOP is celebrating its 57th anniversary as it has since its inception--by offering its breakfast menu all day long. In fact, management says that fact alone plays a major role in IHOP's surging popularity among diners who are looking to order breakfast items for lunch and even dinner.
Spicy Foods Prolong Life
Spicy food lovers, rejoice! New research by the Chinese Medical Academy finds that eating spicy foods on a regular basis can actually prolong your life. The observational study followed over 400,000 individuals for a seven-year period, and found that those who ate spicy food on a regular basis had a lower death date. While physicians note that more research is needed, the marketing idea of Spicing Up for a Longer Life begs to tagline of a spicy wings special, maybe at your restaurant!
Promoting Table Talk
In an effort to encourage more quality time at the dinner table, the Boston Market chain and WNBA star Lisa Leslie are teaming up to promote the idea of turning off smart phones, hold off on those texts, and actually spend some time talking to one another over a meal. Studies show that more quality talk time at the dinner table leads to better grades for schoolchildren. According to Marketing Daily, Boston Market is featuring the campaign on its site's landing page, employing five blogger ambassadors, and launching an earned media tour with Leslie. Running a similar public service campaign of your own might well attract even more attention to an important issue and possibly win over some new customers in the process.
Pizza Lovers Aren't Who You Think
It doesn't take much imagination to envision who we might all think are pizza lovers. Some overweight frat types chugging brews and downing slices, right? Wrong, says the Center for Generational Kinetics, a research firm specializing in Millennials, and Smart Flour Foods. According to their findings, the penultimate pizza lover is a woman in her 30s who exercises at least twice a week. Other findings include:
• 63 percent of “pizza lovers” are women.
• 59 percent are aged 35 or older.
• 68 percent exercise twice or more per week.
• 78 percent of pizza lovers like to have soft drinks with their pizza, not beer
Burger Chain Franchisees Consolidate
They may carry the brand name of Burger King, but more than 150 of the chain fast food restaurants have been scooped up by two competing franchisees in recent weeks, Nation's Restaurant News reports. Sun Holdings and GPS Hospitality are on a buying spree throughout the Midwest and Texas. According to the buyers, there are a number of locations for sale by owners who are older and wanting to retire. Prices for such legacy locations are improving, so long-time smaller franchise owners are ready to sell; creating super franchisees led my management companies.
Sabrett Reinvents Its Legendary Dog
New York's iconic hotdog maker recently introduced an all-natural version of its famous frank, Total Food Service reports. The skinless frankfurters contain no added nitrites and nitrates, are gluten and preservative-free, and have a low sodium content. According to Sabrett over 30 billion hot dogs are consumed every year in the U.S., meaning that each of us consumes an average of 70 franks a year.
Rye Whiskey Makes A Comeback
By 2000, rye whiskey was all but dead in the U.S. drink lexicon. Americans had grown accustomed to the milder whiskeys favored by the sophisticated palates of Europeans, not the throat burning experience from the American frontier. “The bolder taste of rye is what is helping the drink become more popular today, especially at cocktail bars where bartenders experiment with more flavorful drinks,” FORTUNE reports. Volume, in fact, has grown over 500% in the past five years, as a new generation of rye drinkers acquires a taste for the unique and bold flavor of an historic American whiskey.